• Privacy Policy

Privacy Policy

Privacy Policy

Last updated: March 2025

At OURYE Ltd, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website at ourye.com or make a purchase from us.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.

1. Data Controller

OURYE Ltd
7175 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: Contact@ourye.com
Phone: +44 7888 396 115

2. Information We Collect

We collect the following categories of personal data:

2.1 Information You Provide

  • Name, email address, phone number, and delivery/billing address (when placing an order)
  • Payment information (processed securely — we do not store full card details)
  • Communications you send us (customer service enquiries, emails, feedback)
  • Newsletter sign-up information (email address and preferences)

2.2 Information Collected Automatically

  • Browser type, device type, IP address, and operating system
  • Pages visited, time spent on the Site, and referral source
  • Cookie data (see Section 8 below)

3. How We Use Your Information

We use your personal data for the following purposes:

  • Order processing: To fulfil and deliver your order, process payments, and send order confirmations
  • Customer service: To respond to your queries, complaints, and return requests
  • Marketing: To send you promotional emails and newsletters (only with your consent, which you can withdraw at any time)
  • Site improvement: To analyse usage and improve our website experience
  • Legal compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements
  • Fraud prevention: To detect and prevent fraudulent transactions

4. Legal Basis for Processing

  • Contract performance: Processing your order and delivering your goods
  • Legitimate interests: Fraud prevention, site security, improving our services
  • Consent: Marketing communications and non-essential cookies
  • Legal obligation: Compliance with UK/EU law, tax records, fraud reporting

5. Data Sharing

We do not sell your personal data. We may share your data with trusted third parties only where necessary:

  • Delivery partners: Royal Mail, DPD, DHL — to fulfil your delivery
  • Payment processors: Stripe, PayPal — to process payments securely
  • Shopify: Our e-commerce platform provider — for order management and website hosting
  • Email marketing: Klaviyo or similar — for newsletter delivery (with your consent)
  • Analytics: Google Analytics — for website performance analysis (anonymised data)
  • Legal authorities: Where required by law, court order, or to protect our rights

All third-party processors are required to handle your data securely and only for the purposes we specify, in compliance with GDPR.

6. Data Retention

We retain your personal data only for as long as necessary:

  • Order and transaction data: 7 years (legal/tax requirement)
  • Customer account data: Until you request deletion
  • Marketing data: Until you unsubscribe or withdraw consent
  • Website analytics: 26 months (anonymised)

7. Your Rights

Under UK/EU GDPR, you have the following rights:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to restrict processing: Request we limit how we use your data
  • Right to data portability: Receive your data in a machine-readable format
  • Right to object: Object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: Withdraw consent for marketing at any time

To exercise any of these rights, please contact us at Contact@ourye.com. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk (UK) or your local supervisory authority (EU).

8. Cookies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device. We use:

  • Essential cookies: Required for the website to function (shopping cart, login)
  • Analytics cookies: To understand how visitors use our site (Google Analytics)
  • Marketing cookies: To deliver relevant advertising (only with consent)

You can manage your cookie preferences through your browser settings at any time. Disabling non-essential cookies will not affect your ability to shop on our site.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. All data transmitted through our website is encrypted using SSL/TLS technology. Payment data is processed by PCI DSS-compliant payment processors.

10. International Transfers

Some of our third-party service providers may process your data outside the UK or European Economic Area (EEA). Where this occurs, we ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK ICO or European Commission.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised date. We encourage you to review this policy periodically.

12. Contact Us

For any privacy-related questions or to exercise your data rights: